Custom AI · 5 min read
Before you build an AI agent, define the handoff.
The most useful starting point is the moment a person needs help—and what should happen when the AI cannot finish the job.
MKAIN editorial · October 28, 2026MKAIN FIELD NOTES
Good thinking.
Useful next steps.
Practical perspectives for business owners connecting AI, customer experience, and growth.
4 insights
Revenue systems · 5 min read
Your lead form is the start of the workflow.
A practical way to connect the first inquiry to ownership, qualification, a real conversation, and revenue.
MKAIN editorial · October 28, 2026
Video + sales · 4 min read
Give every B2B video a job in the sale.
An expert interview, customer story, and product film should each answer a different buying question.
MKAIN editorial · October 28, 2026
App development · 4 min read
When does a workflow deserve its own app?
Look for the repeated work between your existing tools before committing to another platform.
MKAIN editorial · October 28, 2026No insights match that search. Try a different topic or search term.
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Heath SquierFounder, MKAIN