Two coworkers going over a printed sheet at a desk in a bright office

CUSTOM AI. SOFTWARE. B2B GROWTH.

AI that works.
Apps that connect.
Built to grow.

Strategy. Software. Story. One connected team.
MKAIN studio film↓

RECEIPTS

Don’t take our word for it.
Open the receipts.

Work you can open right now, checked every time we ship. No made-up case studies.

01 / SEE IT WORK

Hand it a real email.
Watch what happens next.

Pick an example or paste your own. It reads the email, routes it and drafts the reply, then waits for a person. It all runs on this page, so nothing you type leaves your browser.

Dana WhitfieldPricing for 40 users
Just now
Hi there, We’re a 3-location HVAC company looking to replace our dispatch spreadsheet. Can you send pricing for about 40 users? Budget is around $25k for the first phase and we’d like to decide by Friday. Could someone call me Thursday morning? Thanks, Dana Whitfield Operations Manager, Coastline Air (760) 555-0142
What happens next
  1. 01

    Read What it is and how it feels

  2. 02

    Pull out The details your team would copy by hand

  3. 03

    Route Rules you set

  4. 04

    Draft A reply in your voice

  5. 05

    You decide Nothing sends without a person

A simple version of the real thing, running on this page. Your build reads with your data, follows your rules and works inside your inbox and CRM.

A concrete warehouse with an open roll-up door, seen from the air in bright daylight
  1. Attract

    The right buyer.
    A reason to engage.

    Useful search content, a clear offer, and a film that makes your expertise feel human.

  2. Understand

    Understand the question.
    Prepare the next step.

    An assistant uses approved knowledge to answer questions, collect useful details, and identify when a person should step in.

  3. Connect

    The right owner.
    The complete picture.

    Keep the inquiry, conversation, and next action together across your CRM, inbox, calendar, and customer application.

  4. Grow

    Measure the outcome.
    Improve the system.

    Follow genuine progress from qualified conversation to opportunity, won work, and customer delivery. Learn where the process needs attention.

A hand reaching for a ringing phone on a workbench in a bright back office

02 / HEAR IT WORK

Every call answered.
Even at 9 pm.

Press play and listen. An AI voice answers, books the next step or hands off to a person, and your team gets the summary before they pick up.

  • Answers inbound calls
  • Calls back on request
  • Texts with consent
  • Books the next step
  • Routes by language
  • Hands off to a person
Inbound, after hours00:00 / 00:43
Red is the AI, black is a person. Sample call: Northline and its callers are fictional, and the voices are AI-generated.
Outbound, callback they asked for00:00 / 00:31
Red is the AI, black is a person. Sample call: Northline and its callers are fictional, and the voices are AI-generated.
Inbound, caller asks for a person00:00 / 00:30
Red is the AI, black is a person. Sample call: Northline and its callers are fictional, and the voices are AI-generated.

AFTER EVERY CALL

The calls teach the system.
People approve what changes.

Every conversation shows where people get stuck. You see it on a dashboard built for your business, and you decide what gets tested.

  1. Call analysis

    Transcripts and summaries, where permitted and consented.

  2. Review flags

    Friction, drop-off and quality issues rise to the top.

  3. Human check

    Your team confirms what the flags found.

  4. Approved change

    Scripts, routing and training update, or roll back.

Your dashboard

Built around your pipeline, your fields and your reports.

Illustrative numbers

Bottleneck finderShare kept at each step

  1. Inquiries200
  2. Reached16080%
  3. Qualified12075%
  4. Proposal8067%
  5. Won4050%

Biggest drop: proposal to won. Half stop here, so your team looks here first.

Median first contact
4 min
Inquiry to won
20%

Found in your callsNothing changes until someone approves it

  • 38calls
    Callers ask about pricing before anything else

    Proposed test: Answer the pricing question in the first minute.

  • 12calls
    After-hours callers hang up during the greeting

    Proposed test: Shorten the greeting and offer a callback sooner.

  • 9calls
    Spanish speakers wait to be transferred

    Proposed test: Detect the language and route it at the greeting.

  • Says it’s AI on every call
  • A person the moment someone asks
  • Urgent or complex calls skip the AI
  • Only the scripts you approve
  • Consent records and an audit trail
  • No cold calls: outbound on request or with permission

Flags support your team’s review. They don’t guarantee compliance, so people make every decision and approve every change.

Plan your call system

03 / WHAT WE MAKE POSSIBLE

Make the next move
your best move.

From the first customer question to the systems behind the sale. Built around the way your business works.

All capabilities
A counter person on the phone at a plumbing supply house, with contractors waiting in line

AI that knows
your business.

Help customers find answers. Give your team a better starting point.

See how we’d build it
A technician on a commercial rooftop checking a phone against a worn paper binder

Your business.
Your software.

Build the portal, app, or internal tool your off-the-shelf systems can’t give you.

See how we’d build it
An operations manager on the phone at a loading dock desk, going through unsigned paperwork

Less chasing.
More doing.

Connect the inbox, CRM, calendar, and people behind every next step.

See how we’d build it
A contractor checking a phone beside three parked work vans

Get found.
Start better conversations.

Turn a clear offer, useful content, and a better website into a connected inquiry path.

See how we’d build it
An owner and a finance lead working through a wall of pinned printed sheets

A clearer picture.
A stronger pipeline.

Know where opportunities come from, what happens next, and where growth gets stuck.

See how we’d build it
A gloved hand racking glass panels on a factory floorStoking Fire production

Make them feel it.
Then make it count.

Brand films, customer stories, and expert interviews that give buyers a reason to believe.

See how we’d build it
What we build

04 / HOW IT WORKS

A growth system that
gets smarter every week.

Every inquiry is tracked from first search to final outcome. Where people drop off, the system finds out why, researches the fix and tests it.

The loop

Every outcome teaches the next improvement.

The iSEOup Domain Growth Command Center showing an illustrative modelThe EMLbot homepageA coordinator taking notes on a client callA leadership team deciding togetherAn owner reviewing outcomes late in the eveningAn operations lead mapping the fix on a glass wall
01AttractiSEOup

Get found by the right buyer.

Search, AI answers and ads matched to real intent, so the people who arrive are ready to talk.

What we measureWhich searches bring buyers, not browsers

02ConnectEMLbot

Answer in minutes, not days.

AI voice picks up and calls back on request. Consented SMS follows up. A person takes over the moment someone asks.

What we measureTime to first real conversation

03QualifyGuided intake

Ask the right questions once.

Guided intake captures what your team needs and routes it to the right owner with a clean summary.

What we measureHow many inquiries finish intake

04DecideemlOPS

People make the call.

Your team reviews with full context. Replies come prepared, and nothing goes out without a human yes.

What we measureTime from inquiry to decision

05RecordOutcome log

Capture the outcome and the reason.

Won, lost or pending, and why. Every outcome is tied back to the search, message and conversation that produced it.

What we measureOutcomes with a reviewed reason

06ImproveThe loop

Find the leak. Research the fix.

The system flags the step losing the most people, studies how the best teams solve it, and proposes one controlled test.

What we measureOne approved change at a time

AI finds, researches and drafts. People approve spend, scripts and every decision.

See the bottleneckIllustrative funnel
  1. Inquiries
  2. ReachedBiggest drop: first contact
  3. Qualified
  4. Decided
  5. Won
  1. 01

    Flag

    Spot the step losing the most people.

  2. 02

    Research

    Study how the best teams solve that exact problem.

  3. 03

    Test

    Run one change you approve, like an instant AI call-back and a text.

  4. 04

    Adopt or revert

    Keep it if the numbers move. Roll it back if they don’t.

BEFORE WE BUILD

Good questions.
Straight answers.

Where should we start?

Start with the moment that creates the most friction: a customer question, a manual process, or a missed opportunity. We help define a focused first project before expanding the scope.

Can you work with our current tools?

Yes. We review your existing CRM, inbox, calendar, applications, and available integrations. The plan can combine configuration, connections, and custom software.

How do you price a project?

After discovery, we propose a defined scope with deliverables, milestones, price, ownership, and support. Tool subscriptions and production requirements are identified before work begins.

Who is behind MKAIN?

MKAIN brings together Heath Squier and the capabilities behind EVKII, App My Agent, EMLbot, emlOPS, iSEOup, and Stoking Fire Productions. Each engagement has a clear team and scope.

YOUR NEXT CHAPTER STARTS WITH A CONVERSATION

What would a better
business look like?

Bring the bottleneck, the ambition, or the idea.
We’ll help you find the right first move.

Heath Squier
Heath SquierFounder, MKAIN